Dubailand · Dubai Properties
Serena
Serena by Dubai Properties is an off-plan residential development in Dubailand offering 1-bedroom apartments starting from AED 1.78M. The project features a flexible 10/20/10/60 payment plan, distributing payments across booking, construction, handover, and post-handover phases.
Key facts
- Price from
- AED 1.8M
- ≈ $484.7K
- Bedrooms
- 1
- Payment plan
- 10/20/10/60
- Property type
- Townhouses
- Status
- Available
Payment plan
10 / 20 / 10 / 60
- Down payment
- 10%
- During construction
- 20%
- On handover
- 10%
- Post-handover
- 60%
- At Booking10%
- During Construction20%
- At Handover10%
- Post Handover60%
Buy with confidence
- DLD registration pending verification
- You buy directly from Dubai Properties — we charge you nothing.
Construction status
Under construction
Overview
Serena represents a new residential opportunity in Dubailand, developed by Dubai Properties. The project delivers 1-bedroom apartments designed for investors and homeowners seeking entry into Dubai's real estate market.
Pricing & Payment Options
Units start from AED 1.78 million with a structured payment plan:
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- 10% at booking
- 20% during construction
- 10% at handover
- 60% post-handover
This phased approach allows buyers to spread financial commitment across the project's development lifecycle, providing flexibility tailored to different investment strategies.
Location
Serena is situated in Dubailand, a master-planned community offering mixed-use residential and commercial development. The area provides established accessibility to major Dubai routes and neighboring amenities.
Unit Configuration
The project focuses on 1-bedroom apartments, delivering efficient residential spaces suited to first-time buyers and property investors. This single unit type streamlines the offering for buyers seeking straightforward ownership options.
Developer
Dubai Properties brings established market presence to this residential development, focusing on delivering quality units to Dubai's diverse buyer base.
Serena offers a clear entry point into Dubailand's emerging residential landscape with transparent pricing and manageable payment phases.
About the developer
Dubai Properties
2 projects listed
Frequently asked questions
What is the payment plan structure for Serena?
Serena uses a 10/20/10/60 payment plan: 10% is due at booking, 20% during construction, 10% at handover, and 60% post-handover. This staged approach spreads your payment obligations across the project's development phases.
What unit types are available at Serena?
Serena offers 1-bedroom apartments. These units are designed for first-time buyers and investors seeking efficient residential spaces in Dubailand.
What is the starting price for apartments at Serena?
Serena apartments start from AED 1.78 million. Pricing is structured around the development phases, with the flexible 10/20/10/60 payment plan accommodating different buyer profiles.
Where is Serena located in Dubai?
Serena is located in Dubailand, a master-planned community in Dubai. The area provides accessibility to major routes and is part of Dubai's established mixed-use residential and commercial development.
Who is the developer of Serena?
Serena is developed by Dubai Properties, a real estate developer delivering residential units to the Dubai market.
Is the payment schedule flexible?
The 10/20/10/60 payment plan offers flexibility by distributing payments across booking, construction, handover, and post-handover periods. This structure allows buyers to align payments with their financial planning.
Listing updated Sep 14, 2026
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